Purpose-driven soccer training built for long-term player development.

Our story

AthElite Lab was founded on the belief that you don’t need to be an elite athlete to train like one. We are a performance training facility dedicated primarily to soccer-specific technical development, helping players of all ages and levels elevate their game in a focused, professional environment.

Our core service centers on individualized and small-group soccer training designed to improve technical ability, decision-making, and overall on-field performance. Programs are carefully structured to complement the training athletes receive through their clubs and teams, ensuring players continue to develop without overtraining or conflicting methodologies. Using proven coaching methods and modern performance tools, we help athletes build confidence, efficiency, and consistency in their play.

In addition to soccer training, AthElite Lab offers multi-sport strength and conditioning programs to support athletic development across a wide range of sports. These programs enhance speed, strength, mobility, and injury resilience, providing a strong physical foundation that transfers directly to sport performance.

AthElite Lab’s coaching staff consists of experienced soccer trainers and certified strength and conditioning coaches committed to long-term athlete development and measurable results—from recreational players to elite-level competitors.

Our Team

A young man with short dark hair and a beard, wearing a black sports shirt with white stripes on the shoulders and the initials 'JP' on the chest, standing in front of a black brick wall.

Juan Patarroyo

Co-Founder and Head Coach
Juan is one of Canada’s leading soccer-specific technical and performance trainers. He is the Head Coach and Co-Founder of AthElite Lab, overseeing all training program design and development.
Juan’s most notable work has been training the likes of Tajon Buchanan, Richie Laryea, Cyle Larin and many more National Team players. He works with many pro players across Europe, MLS, USL, CPL. As well as aspiring youth athletes.
Juan takes a holistic approach to performance. He holds a Bachelor’s degree in Kinesiology and a Specialization in Strength and Conditioning(CSCS). 
He recently joined the Canadian U16 Men’s National Team as a Performance Coach in Poland in 2025.
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Santiago Patarroyo

Co-Owner and Assistant coach

Santiago has a strong technical background from playing in Colombia and League 1 Ontario which lead him to an Assistant Coach role for the McMaster University Men’s Soccer program from 2022–2024.

Santiago is An ISSA-certified Strength and Conditioning Trainer, he has worked with athletes from youth to collegiate, semi-professional, and professional levels. His most notable work has been with Liam Fraser, jaycen Russle rowe, and Malik Henry.

Santiago supports training program design and delivers highly structured, game-relevant sessions.

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Noah Bickford

Lead trainer

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Sergio Guillermo

Co-Founder and Assistant Coach

Sergio is a former professional soccer player, certified soccer coach and trainer. Sergio's mission as a coach is to help players to achieve their highest potential with passion, skill and respect for the game.

As one of the co-founders of Athelite Lab, Sergio is committed to instilling key values o leadership, sportsmanship, goal setting, teamwork, and competition in players. Sergio leads our team from an operational level, as well as helping in the programming and delivery of all of our training programs.

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Avi Gafoor

Lead trainer

Avi Gafoor is a Lead Trainer at AthElite Lab with over 5 years of experience in high-performance athlete development. He delivers structured, soccer-specific technical and physical training to athletes ranging from youth players to professionals.

Alongside his coaching role, Avi is pursuing a degree in Commerce at the University of Guelph. His coaching style focuses on developing a strong foundation in technical ability, physical literacy, and tactical awareness, supported by clear and effective communication.

Noah Bickford is a Lead Trainer at AthElite Lab, He is currently Trialing with forge FC as he is looking to earn his professional contract for the 2026 CPL season. Noah’s extensive playing experience and his ability to communicate technical and physical concepts, allows him to be very relatable to other players pushing to play at the highest level.

Noah has been under Head Coach Juan Patarroyo’s mentorship for over 8 years and is highly regarded within the soccer community for his work with players ages six and up.

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Stefan Mitrovic

Lead trainer

Stefan is a Lead Trainer at AthElite Lab, bringing extensive playing experience at the League 1 Ontario level. Stefan has been under Athelite Lab’s mentorship for over 5 years and brings a high level of technical ability and Ball mastery knowledge, making him an excellent trainer for the demands of players ages 6 to 16.

In addition to small group training, Stefan has worked in the club environment for local Youth Clubs. He spent time playing both locally and over seas in Spain and brings valuable lessons picked up from his playing experiences.

Ethan Goldie has 5 years of coaching experience. He has coached at the youth club level for Liverpool FC and for Futsal club Toronto. He has recently joined our team as a is a Lead Trainer at AthElite Lab.

Ethan brings in a lot of coaching experience with young players. He has a high level of technical understanding and great communication and leadership skills.

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Ethan Goldie

Lead trainer

  • “AthElite Lab provides the kind of soccer-specific training that club environments often can’t. The attention to technical detail and individual development makes a noticeable difference on the field.”

    —M.L.

  • "Amazing facility with knowledgeable and friendly trainers. Their soccer programs offer training for highly competitive players and its a great addition to the regular academy schedule."

    —P.P.

  • "Best soccer training facility in the West end. European, MLS, CPL and League 1 players all train at this facility. Unbelievable quality here"

    —S.G.

  • "Great facility and high performance soccer coaches. This is a premier training facility in the area!!"

    - N.B.

  • "Amazing trainers and facility! My son has improved tremendously and enjoys being coached by Juan and the AthElite lab staff."

    - K.H.

  • "Amazing coaches and an amazing place to improve your soccer skills."

    - F.H.